The way we do things today, is that we get a collection of users together and we ask them what they want. That collection may be a sample of some market segment...

Product managment has been around for a while. It was something more than project management and product management...

I recently came across a post by Stewart Rodgers who was thinking about the future of product management. Since the post was old, I replied via email...

In http://www.longtail.com/the_long_tail/2008/11/freemium-math-w.html Malcolm Gladwell is talking about what is being called "Freemium." Back during the dot boom, "free" got used incorrectly, and thus came to be discredited. Free worked for B2B software, because it got you exposure to Moore's technical enthusiasts, or geeks...

Geoffrey Moore's technology adoption lifecycle is a useful model in the management of a technology platform, products, and the company itself. Technology adoption is a matter that the entire company must address...

I talk about the Moore technology adoption model often. Recently, I googled and stumbled across the Bass model...

A concept can't be explained without referring to other concepts, a set of concepts. Explaination waits until that concept is placed into a conceptualization...

Real options came on the scene before Agile programming. Real options took a strategy and laid it out with numerous options, or decision points where further investment could be made or cancelled...

Value has many different dimensions. Users, firms, markets, architectures, products, and use provide different views of value...

Typically, business rules are implemented as stored procedures in the database server. Back in the early 90's, the notion of business rules as a forth tier sought to put the business rules on a separate server...

Time to Return (TTR) is one of those Gartner metrics associated with the Total Cost of Ownership (TCO). Before a customer organization can reap the return it, for which it paid, it has to train its employees on how to use the product, and the employees have to use it enough to become competent...

Stumbled across the Bass model of technology diffusion. The Bass model is shown below...

It was Hohmann that wrote about using an application's architecture, its techniture to enable the application's marketing. He called the marketing enabling aspects of the techniture marketure...

Requirements describe the what and how well aspects of the functionality that will be implemented across a development effort, either a project effort, or successive projects comprising a portfolio in a program effort. This is the standard view of a requirement...

When you cook spagetti sauce, you throw in some olive oil, meat, garlic, oregeno or basil, onion, mushrooms, stewed tomatos, water, tomato sauce, and tomato paste. You end up with a sauce...

A new book "Habits" talks about how marketing focuses on conscious decision making, and how unconscious decision making is more profitable. The software industry fell into this with the distinction between the economic buyer and the end user...

There is one time when you are told that no market exists that, well, no market exists. And, that is when you are a complementor...

When I was posting on SoftwareCEO, one particular consultant would say that if his product had him teaching the market, he would rather drop the product. Last week, I met an MBA that was starting a consulting service around deterimining whether a market existed or not...

Marketing is dynamic. When it isn't working you change it...