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Product Strategist: Regulatory Match and Regulatory Fit - David W. Locke  0 comments
Out on twitter, productmanagers shared a reference to this article, "Study Explores Motivation behind Decision Making in New Product Development Teams" in the Carolina Newswire. The article can be found at http://tinyurl.com/c5hzbl...
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Product Strategist: Some Technology Adoption Lifecycle Curves - David W. Locke  0 comments
In this article, we will visualize a few more issues software vendors face in terms of the technology adoption lifecycle. Christensen wrote about how incumbents would move upmarket when attacked by an attacker selling a radical or discontinuous innovation...
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Product Strategist: Product Management Right Where It Belongs - David W. Locke  0 comments
Out on twitter, there is a lot of discussion about where product management belongs. I've replied in comments to a few of these discussions...
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Product Strategist: Revised Triangle Model and Use Cases - David W. Locke  0 comments
In this post, I am again expanding on the Tyner Blain post, "User Stores and Use Cases, see http://tynerblain.com/blog/2009/02/02/user-stories-and-use-cases/ that I first wrote about in http://www.noozit.com/article/.ee84c57. The triangle model is something I came up with after a hypertext conference back in the late 80's after hearing a presentation by researchers at the MMC...
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User Stories, Use Case Briefs, Informal and Formal Use Cases - David W. Locke  0 comments
Tuesday morning (7:41) sehlhorts posted a mention of a Tyner Blain post, "User Stores and Use Cases, see http://tynerblain.com/blog/2009/02/02/user-stories-and-use-cases/. The graphics in that blog post brought to attention some interesting thoughts that I'll lay out in this post...
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Product Strategist: Reflections from the TALC - David W. Locke  0 comments
I'm on twitter now. You can find me at http://twitter.com/DavidWLocke...
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Product Strategist: Economics and the Bowling Alley - David W. Locke  0 comments
In this article, I will expand on the previous discussion on assumptions that I discussed in this post, http://www.noozit.com/article/.ee84b91. In Geoffrey Moore's technology adoption lifecycle (TALC) books, we are encouraged to commit strategically to the TALC approach...
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Product Strategiest: Product Management as Product 02 - David W. Locke  0 comments
Today, I came across a coment in the discussion on raising the competence of software product managers on the Business of Software forum, http://network.businessofsoftware.org/forum/topics/raising-competence-in-software?page=1&commentId=2352433%3AComment%3A9321&x=1#2352433Comment9321. In the comment by Samuel Fricker, he says "Activities have been launched by leading researchers and consultants in the field to standardize software product management education...
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Product Strategist: Where do you compete? - David W. Locke  0 comments
A long time ago, a programmer told me "I deliver functionality, not interfaces." Programmers don't compete. Products compete...
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Product Strategist: Assumptions - David W. Locke  0 comments
Neil Davidson posted a request for stories about assumptions on his blog at Business of Software social network. The article can be found here, http://network.businessofsoftware.org/forum/topics/qotw-have-you-seen-good...
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Product Strategist: Features - David W. Locke  0 comments
At http://www.goodproductmanager.com/2009/01/15/differentiate-to-avoid-being-a-me-too/comment-page-1/#comment-19401, Satyajeet, responding to a comment I made, said "But I believe that the time difference between a feature used as a differentiation becoming a hygiene is very short these days. The point you make when you said “your competitors definately serve a different population………… redefining your own customers”, may be true when users can use only one of the products ...
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Product Strategist: Time to Think - David W. Locke  0 comments
When did you as a product manager take time to think? No, not about this issue or that...
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Product Strategist: Borders, Borderlands, and Frontiers - David W. Locke  0 comments
Every constraint is a line in the sand, a border between things. Some borders are thin and brittle...
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Product Strategist: Upgrades During a Recession - David W. Locke  0 comments
In a discussion on The Business of Software, http://network.businessofsoftware.org/forum/topics/qotw-what-are-your-predictions?page=1&commentId=2352433%3AComment%3A7946&x=1#2352433Comment7946, one of the replies by Steve Jones mentioned that there will be less upgrades in 2009. Let's talk about that...
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Product Strategiest: Dayparting, A Marketure. - David W. Locke  0 comments
As you move into price-driven competition or that of functional commoditization, there are many different things you can do. Dayparting is one such tactic...
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Product Strategist: Go, Effectivity, and the Daily Win - David W. Locke  0 comments
Go was one of those games that didn't yield to minimax search back in AI class. In CGI, effectivity came to supersede ray tracing, as the light-rendering algorithm of choice in CGI applications...
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Product Strategist: Becoming Proactive 02 - David W. Locke  0 comments
In http://www.noozit.com/article/.ee844ce, I talked about one step to becoming more proactive, doing lunch. In this post, I'll talk about where knowing your people can take you...
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Product Strategist: Becoming Proactive - David W. Locke  0 comments
I came across this post today, at Requirements Defined, http://requirements.seilevel.com/blog/, "5 Ways To Create Successful Projects With Fewer Resources , " http://requirements.seilevel.com/blog/2008/12/5-ways-to-create-successful-projects.html. Point 5, Strengthen interpersonal relationships, both horizontally and vertically, captured my attention, as it addresses the issue raised by Jeff Lash in his "How To Be A Good Product Manager" blog, http://www.goodproductmanager.com/...
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Product Strategist: Aligning Corporate Strategy and Product Strategy 03 - David W. Locke  0 comments
The Technical Enthusiast Market In the previous article in this series, http://www.noozit.com/article/.ee843d9, I moved from the early adopter, customer application, effort, discussed in http://tinyurl.com/5zhfa6 to entering the vertical market. I skipped the very first market, the technical enthusiast or geek market...
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Product Strategist: Aligning Corporate Strategy and Product Strategy 02 - David W. Locke  0 comments
Into the Vertical In this post, I'm continuing the discussion mentioned in http://www.noozit.com/article/.ee84398. In Geoffrey Moore's technology adoption lifecycle (TALC), you start commercializing a discontinuous or disruptive innovation in a custom application for an early adopter...
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About David W. Locke
[Locke, David W.]
Provides independed product management services. Built a comprehensive product strategy incorporating an architecture facilitating the market transitions in the technology adoption lifecycle. Currently focused on late market/recessionary tactics and strategies. Follow me on Twitter at https://twitter.com/DavidWLocke.
First Article: 30 Jul 2008
Articles Posted: 59
Status: gold medal Beginning Noozer
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