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Posted by: David W. Locke
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Upgrades During a Recession - David W. Locke  0 comments
In a discussion on The Business of Software, http://network.businessofsoftware.org/forum/topics/qotw-what-are-your-predictions?page=1&commentId=2352433%3AComment%3A7946&x=1#2352433Comment7946, one of the replies by Steve Jones mentioned that there will be less upgrades in 2009. Let's talk about that...
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Product Strategiest: Dayparting, A Marketure. - David W. Locke  0 comments
As you move into price-driven competition or that of functional commoditization, there are many different things you can do. Dayparting is one such tactic...
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Product Strategist: Go, Effectivity, and the Daily Win - David W. Locke  0 comments
Go was one of those games that didn't yield to minimax search back in AI class. In CGI, effectivity came to supersede ray tracing, as the light-rendering algorithm of choice in CGI applications...
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Product Strategist: Becoming Proactive 02 - David W. Locke  0 comments
In http://www.noozit.com/article/.ee844ce, I talked about one step to becoming more proactive, doing lunch. In this post, I'll talk about where knowing your people can take you...
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Product Strategist: Becoming Proactive - David W. Locke  0 comments
I came across this post today, at Requirements Defined, http://requirements.seilevel.com/blog/, "5 Ways To Create Successful Projects With Fewer Resources , " http://requirements.seilevel.com/blog/2008/12/5-ways-to-create-successful-projects.html. Point 5, Strengthen interpersonal relationships, both horizontally and vertically, captured my attention, as it addresses the issue raised by Jeff Lash in his "How To Be A Good Product Manager" blog, http://www.goodproductmanager.com/...
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Product Strategist: Aligning Corporate Strategy and Product Strategy 03 - David W. Locke  0 comments
The Technical Enthusiast Market In the previous article in this series, http://www.noozit.com/article/.ee843d9, I moved from the early adopter, customer application, effort, discussed in http://tinyurl.com/5zhfa6 to entering the vertical market. I skipped the very first market, the technical enthusiast or geek market...
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Product Strategist: Aligning Corporate Strategy and Product Strategy 02 - David W. Locke  0 comments
Into the Vertical In this post, I'm continuing the discussion mentioned in http://www.noozit.com/article/.ee84398. In Geoffrey Moore's technology adoption lifecycle (TALC), you start commercializing a discontinuous or disruptive innovation in a custom application for an early adopter...
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Product Strategist: Functional Culture as the Basis for Segmentation - David W. Locke  0 comments
The way we do things today, is that we get a collection of users together and we ask them what they want. That collection may be a sample of some market segment...
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Product Strategist: Product Management as a Product - David W. Locke  0 comments
Product managment has been around for a while. It was something more than project management and product management...
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Product Strategist: The Future of Product Management - David W. Locke  0 comments
I recently came across a post by Stewart Rodgers who was thinking about the future of product management. Since the post was old, I replied via email...
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Product Strategist: Freemium, Multisided Markets, Marketure, and Techniture - David W. Locke  1 comment
In http://www.longtail.com/the_long_tail/2008/11/freemium-math-w.html Malcolm Gladwell is talking about what is being called "Freemium." Back during the dot boom, "free" got used incorrectly, and thus came to be discredited. Free worked for B2B software, because it got you exposure to Moore's technical enthusiasts, or geeks...
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Product Strategist: Where are we on Moore's Model? - David W. Locke  0 comments
Geoffrey Moore's technology adoption lifecycle is a useful model in the management of a technology platform, products, and the company itself. Technology adoption is a matter that the entire company must address...
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Product Strategist: The Bass Model and Recessionary Tactics - David W. Locke  0 comments
I talk about the Moore technology adoption model often. Recently, I googled and stumbled across the Bass model...
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Product Strategist: A Feature is but a Game of Many Kinds - David W. Locke  0 comments
A concept can't be explained without referring to other concepts, a set of concepts. Explaination waits until that concept is placed into a conceptualization...
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Product Strategist: Small is Beautiful - David W. Locke  0 comments
Real options came on the scene before Agile programming. Real options took a strategy and laid it out with numerous options, or decision points where further investment could be made or cancelled...
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Product Strategist:: Views of Values, and Value Dynamics. - David W. Locke  0 comments
Value has many different dimensions. Users, firms, markets, architectures, products, and use provide different views of value...
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Product Strategist: Business Rules - David W. Locke  2 comments
Typically, business rules are implemented as stored procedures in the database server. Back in the early 90's, the notion of business rules as a forth tier sought to put the business rules on a separate server...
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Product Strategist: On the Way to the App - David W. Locke  0 comments
Time to Return (TTR) is one of those Gartner metrics associated with the Total Cost of Ownership (TCO). Before a customer organization can reap the return it, for which it paid, it has to train its employees on how to use the product, and the employees have to use it enough to become competent...
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Product Strategist: Bass Model and Consious/Unconsious Purchase Decisions - David W. Locke  0 comments
Stumbled across the Bass model of technology diffusion. The Bass model is shown below...
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Product Strategist: Techniture and Marketure - David W. Locke  0 comments
It was Hohmann that wrote about using an application's architecture, its techniture to enable the application's marketing. He called the marketing enabling aspects of the techniture marketure...
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About David W. Locke
[Locke, David W.]
Provides independed product management services. Built a comprehensive product strategy incorporating an architecture facilitating the market transitions in the technology adoption lifecycle. Currently focused on late market/recessionary tactics and strategies.
First Article: 30 Jul 2008
Articles Posted: 26
Status: bronze medal Newbie Noozer
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