Nooz It: /author/David+W.+Locke http://www.noozit.com/author/David+W.+Locke Tag lookup for /author/David+W.+Locke Wed, 10 Mar 2010 05:03:12 GMT Web Crossing(r) Unix-v6.0 built Sep 7 2007 23:53:23 (source:741 2007-09-07 22:14:17 -0700)/Unix-6.0 (http://webcrossing.com/) http://backend.userland.com/rss Product Manager Team Composition and Communications Survey Results, Part II Wed, 08 Jul 2009 00:07:13 GMT http://www.noozit.com/article/.ee85914 http://www.noozit.com/article/.ee85914 David W. Locke
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Tags:           ]]> UI, UX: Graphical Representation Tue, 30 Jun 2009 21:06:31 GMT http://www.noozit.com/article/.ee858a9 http://www.noozit.com/article/.ee858a9 David W. Locke
Afterwords, I went off to the bookstore and took up reading some more of "Whats Next?" by Max Brockman...

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Tags:           ]]> Product Manager Team Composition and Communications Survey Results, Part I Tue, 30 Jun 2009 18:06:41 GMT http://www.noozit.com/article/.ee85895 http://www.noozit.com/article/.ee85895 David W. Locke
The results of this survey pointed to the need for another survey that would capture drivers like organizational size and maturity, product lifecycle position, number of products managed, and competitive position of product in its category...

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Tags:           ]]> Product Manager Career Goals Survey. Fri, 19 Jun 2009 21:06:23 GMT http://www.noozit.com/article/.ee8578c http://www.noozit.com/article/.ee8578c David W. Locke 1. As a person working in product management, what is the next step in your career?

Percent of Total Responses

VP of Product Management

35%

Product Manager

15%

Sr. Product Manager

12%

Product Strategist

12%

VP of Marketing

8%

Product Marketing Manager

4%

CMO

4%

Entrepreneur

4%

Exit Field

4%

Unknown

4%

Brand Manager

0%

COO

0%

CEO

0%

VC

0%

Total

100%

Mean

7%

2...

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Tags:           ]]> Product Strategist: Economic Indifference Fri, 20 Mar 2009 22:03:09 GMT http://www.noozit.com/article/.ee85221 http://www.noozit.com/article/.ee85221 David W. Locke Out on Twitter, I said that product managers need to manage with some level of economic indifference. Economic indifference has to do with the sensitivity to utils, a unitless measure of utility, in decision making...

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Tags:           ]]> Product Strategist: Go, Story Maps, and Emergence, Part 2 Thu, 19 Mar 2009 00:03:49 GMT http://www.noozit.com/article/.ee851ef http://www.noozit.com/article/.ee851ef David W. Locke I've been out of commission lately with the failure of my transformer connection to my laptop. The laptop could not receive any power...

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Tags:           ]]> Product Strategist: What I learned on the tweet stream of #PCamp09 Tue, 17 Mar 2009 03:03:18 GMT http://www.noozit.com/article/.ee85182 http://www.noozit.com/article/.ee85182 David W. Locke The Productologist offers his lessons learned from #PCamp09, in his blog post What I Learned @ #PCAMP09. Various participants tweeted from the sessions they attended, so last Saturday was a busy day...

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Tags:           ]]> Product Strategist: Go, Story Maps, and Emergence Thu, 05 Mar 2009 05:03:30 GMT http://www.noozit.com/article/.ee8506a http://www.noozit.com/article/.ee8506a David W. Locke Last week as I read AgileProductDesign.com post "The new user story backlog is a map" at http://tinyurl.com/c3gk3c, the sketch and then fill in the details of this approach reminded me of Go. I know I’ve mentioned Go from time to time here...

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Tags:           ]]> Product Strategist: Assumptions and Market Transitions Wed, 04 Mar 2009 18:03:50 GMT http://www.noozit.com/article/.ee85030 http://www.noozit.com/article/.ee85030 David W. Locke In this article, I'll comment on Tim Roche's post "The other death spiral" on his "Musings on Software Product Mangement and Marketing" blog at http://tinyurl.com/ajlj3k.

Under Moore's technology adoption lifecycle (TALC) approach, assumptions made in any one of the serial markets would have to be reworked when you transitioned to the next market...


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Tags:           ]]> Product Strategist: Yes, It's You Tue, 03 Mar 2009 22:03:03 GMT http://www.noozit.com/article/.ee8501b http://www.noozit.com/article/.ee8501b David W. Locke In the days before you went SaaS, a bug showed up on your bug list. It would hang around one release cycle or more...

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Tags:           ]]> Product Strategist: Multisided Markets Tue, 03 Mar 2009 04:03:32 GMT http://www.noozit.com/article/.ee85003 http://www.noozit.com/article/.ee85003 David W. Locke Today, I'm building on yesterday's post on Freemium and Multisided Markets at http://tinyurl.com/bhpy66. I used my triangle model notation yesterday...

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Tags:           ]]> Product Strategist: Freemium and Multisided Markets Sat, 28 Feb 2009 21:02:27 GMT http://www.noozit.com/article/.ee84faa http://www.noozit.com/article/.ee84faa David W. Locke Early in the week, I read the Tyner Blain post "Freemium Business Model" http://tinyurl.com/cm7vkw. As I read it, I jumped to multisided markets...

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Tags:           ]]> Product Strategist: Product Shaped Hole Fri, 27 Feb 2009 01:02:30 GMT http://www.noozit.com/article/.ee84f60 http://www.noozit.com/article/.ee84f60 David W. Locke A few days ago, I read a post "The product owner and the product-shaped hole" on AgileProductDesign.com, see http://www.agileproductdesign.com/blog/2009/product_owner_and_problem_shaped_hole.html. So I've wanted to post on this topic...

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Tags:           ]]> Product Strategist: Commercialization Mon, 23 Feb 2009 18:02:51 GMT http://www.noozit.com/article/.ee84eff http://www.noozit.com/article/.ee84eff David W. Locke In this post, I'll move from concept maturity that is signaled by bibliographic maturity, see http://www.noozit.com/article/.ee84ea0, to commercialization.

A concept will be either convergent or divergent...

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Tags:           ]]> Product Strategist: Bibliographic Maturity Sun, 22 Feb 2009 00:02:20 GMT http://www.noozit.com/article/.ee84ea0 http://www.noozit.com/article/.ee84ea0 David W. Locke Many advances in computing and communications technology originated in DARPA and DoD funded research programs. Some of these programs reveal themselves in SBIR RFPs...

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Tags:           ]]> Product Strategist: Projects Become Processes Thu, 19 Feb 2009 23:02:47 GMT http://www.noozit.com/article/.ee84e83 http://www.noozit.com/article/.ee84e83 David W. Locke As software vendors, we build products and we ship them. We don't have the same view of software development as the programmers in an IT shop...

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Tags:           ]]> Product Strategist: Strategic Marcom Fri, 13 Feb 2009 23:02:29 GMT http://www.noozit.com/article/.ee84dab http://www.noozit.com/article/.ee84dab David W. Locke Yesterday, I came across a comment to the On Product Management blog post "Should Product Management and Product Marketing be parts of the same department?" at http://tinyurl.com/db5xad. The commentor claimed that marcom is tacticle...

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Tags:           ]]> Product Strategy: Conversions for Features II Thu, 12 Feb 2009 22:02:20 GMT http://www.noozit.com/article/.ee84d7c http://www.noozit.com/article/.ee84d7c David W. Locke In Product Strategy: Conversions for Features, I wrote about how the use of a control is equivalent to a conversion on a website. SaaS converts functionality into a collection of conversions...

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Tags:           ]]> Product Strategist: Deaveraging Wed, 11 Feb 2009 19:02:37 GMT http://www.noozit.com/article/.ee84d56 http://www.noozit.com/article/.ee84d56 David W. Locke On twitter today, alsargent tweeted, "Short, insightful presentation on the stock market from @behaviorgap "Average is not Normal" http://tr.im/fsl6 [.]" Take a look.

While the behaviorgap organization is talking about the stock market, there is some relevance to product strategy, product marketing, and development...

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Tags:           ]]> Product Strategy: Conversions for Features Sun, 08 Feb 2009 02:02:21 GMT http://www.noozit.com/article/.ee84d0d http://www.noozit.com/article/.ee84d0d David W. Locke The idea of obtaining conversions for features came up over the past two days over in the product manger community out on Twitter. The tweet was a mention, like a keyword...

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